Roots Realty

Portland, Oregon

(503) 232-2475

Licensed in Oregon

Selling Your Home

Roots Realty is very experienced with assisting folks sell their home and we can help coordinate the next home purchase too. Initially this may seem very complicated and stressful, so we provide counseling and education for each of our clients to make these large transitions as smooth as possible.

First and foremost, we are available for you! We are happy to answer all of your questions, and if we can’t, we’ll find someone within our network of professionals who can. We are very fortunate to work with people in this business who get things done efficiently and provide excellent customer service.

The Oregon Property Seller Advisory has a lot of great information for sellers so please take some time to read this & ask us questions.

Market Analysis

We do a comprehensive Comparative Market Analysis (CMA) specific to the size, location, condition and style of your home. This ensures we can help you set a list price that represents the top market value without pricing so high that your home won’t sell at all. We typically view 30-50 homes in your neighborhood that have sold within the last few months. We will go inside houses, call agents and search the local multiple listing service to be sure our report is accurate and complete.

Listing Your Home

We take high quality digital photos of your home, create full color property flyers on recycled paper and create a web page for your home. We represent your home on the local Regional Multiple Listing Service (RMLS) using the color photos and as much text and detail as possible. This database is available to both Realtors and the public and the listings get disseminated throughout the internet via sites such as We display our beautiful For Sale sign on your property with a permanently attached property flyer. It is important that anyone interested in your property has as much information as possible.

Hosting a Brokers’ Tour

On the first Tuesday your house is on the market we will host a Broker’s Open House Tour. Your home is listed in the multiple listing service as part of a tour for Realtors only. Realtors will preview your home with their prospective buyer clients in mind and hopefully make a match!

Getting Realtor Feedback

We personally contact each Realtor who previews or shows your home to get feedback. In this way we learn valuable information from the real pros! Most buyers look at many, many homes before purchasing and their agents can give us opinions about staging, price, how it compares to other homes, or any unforeseen difficulties during the showing.

Presenting Your Offers

We will present all offers in a timely fashion, handle all negotiations on your behalf, and discuss with you all of your options and possible consequences of decisions made during the negotiation process.

Completing Your Sale

Once an offer is accepted we will send it to escrow, monitor timelines, be available to let home inspectors, contractors, and appraisers in to your home, and do anything else that comes up. We will keep you informed of the progress of your transaction at all times.

We will review your closing statement and be with you during the signing of your closing documents. We’ll make arrangements for the transfer of keys to the buyer and we will continue to be available should you need anything else.

We consider our clients to be ‘lifetime’ clients! We encourage you to continue to use us as a resource. We often hear from clients long after their sale has closed and we welcome your questions at any time.

Please contact us, we look forward to helping you!